Dragon fruit export not only carries economic significance but is also a symbol of Vietnam's agricultural industry. With dragon fruit export value reaching nearly 64 million USD in January 2024, this is a positive signal after a long period of experiencing many fluctuations. However, to better understand the export value and prospects, it is necessary to analyze deeper the influencing factors, including the export price of red-fleshed dragon fruit and the export price of dragon fruit to China – Vietnam's largest consumption market. Today, let's join HNT to learn in detail about this interesting field in the article below!

Recent situation of dragon fruit export

Over the past time, the export value of Vietnamese dragon fruit has had notable fluctuations. According to statistics from the General Department of Customs, in January 2024, the export turnover of dragon fruit reached nearly 64 million USD, an increase of 73% compared to the previous month. This is proof of the relentless efforts of farmers and businesses in restoring and maintaining product quality.

Practical example: In January 2024, a business in Binh Thuan exported 500 tons of red-fleshed dragon fruit to Europe, helping to increase revenue by 20% compared to the same period. This proves that quality and marketing strategies are bringing real effectiveness.

Dragon fruit export not only carries economic significance but is also a symbol of Vietnam's agricultural industry.

Dragon fruit export value through numbers

Despite positive signals in the short term, the total export turnover of dragon fruit in the first 6 months of 2024 only reached about 292 million USD, a decrease of 14.3% compared to the same period last year. This poses many challenges when dragon fruit has to compete with similar products from Thailand, Taiwan, and other countries.

Factors affecting dragon fruit export price

Dragon fruit export price to China

China currently accounts for more than 68% of Vietnam's dragon fruit export market share, this is an extremely fertile market, acting as the most important market. However, in 2024, the import value from this country has decreased to 26%, mainly due to increasingly strict quality control policies and domestic competition from China's own fruit producers. This makes Vietnamese businesses face major challenges and pressure in ensuring product quality.

A notable example is a batch of dragon fruit exported from Long An that was returned for failing to meet standards on pesticide residues. This incident not only caused financial damage but also affected the reputation of Vietnamese dragon fruit on the international market. Therefore, in Vietnam, there must be stricter inspections; this not only protects the product image but is also a vital factor for maintaining and expanding the export market in the future.

China currently accounts for more than 68% of Vietnam's dragon fruit export market share, this is an extremely fertile market, acting as the most important market.

Red-fleshed dragon fruit export price

Red-fleshed dragon fruit, also known as the 'king' of dragon fruits due to its superior economic value, is facing fierce competitive pressure from 'neighboring' producers such as Thailand and Taiwan. Previously, the price of red-fleshed dragon fruit once reached 2 USD/kg, but now it only fluctuates from 1.2 – 1.8 USD/kg. There are many reasons, however partly due to pressure from the market and changes in international consumption demand.

However, there are still positive signs showing the sustainable development potential of this fruit. A business in the Tien Giang area succeeded when switching to an organic farming model, meeting international standards, improving product quality. As a result, the selling price of their red-fleshed dragon fruit increased to 2.5 USD/kg in May 2024. An extremely clear proof that improving farming methods not only protects the environment but also helps Vietnamese products assert their value in the global market.

Red-fleshed dragon fruit, also known as the 'king' of dragon fruits due to its superior economic value

Contribution to economy and culture

In 2018, the export turnover of this fruit peaked at 1.3 billion USD, proving the potential, strong value of this fruit on the international market. From the lush green dragon fruit orchards stretching across areas in Binh Thuan, Long An, and Tien Giang, the image of dragon fruit not only reflects hard work but is also the pride of Vietnamese farmers.

In terms of economy, dragon fruit not only contributes significantly to job creation but also improves livelihoods. According to the Ministry of Agriculture and Rural Development, this industry has brought stable income for more than 1 million farmers, concentrated in key regions. Attracting labor, creating jobs for people in these regions. Bringing positive signals to the industry of Vietnam's agricultural exports in general.

Solutions to increase export value

To cope with the constant fluctuations of the market and increase competitiveness, our country's dragon fruit export industry needs to implement more synchronous and effective solutions.

Applying technology in production and preservation

Investing in modern technology is considered an extremely important factor, not only helping to increase product quality but also extending preservation time, meeting the needs for export to further markets, countries, and regions. For example, a cooperative in Binh Thuan invested in a cold storage system and advanced packaging technology, extending the maximum preservation time of dragon fruit up to 30 days. As a result, they successfully brought the product to the US market, opening up new opportunities for this fruit.

Investing in technology helps increase product quality, extend shelf life, and meet export demands to more distant markets, countries, and regions.

Promote international marketing strategies.

Participating in international agricultural fairs in the US and Europe is an effective way to promote the image of Vietnamese dragon fruit to international friends. Creating a strong brand along with a story about the product's origin and quality will help increase value and expand global market share.

Strengthen supply chain linkages.

Close cooperation between farmers, businesses, and the home government is considered a key factor in building a long-term and sustainable supply chain. Not only ensuring stable output for products, this connection also supports farmers in improving cultivation techniques and accessing capital sources, thereby enhancing economic efficiency as well as paying special attention to environmental protection factors.

These solutions, when implemented synchronously, will be the key for Vietnamese dragon fruit to assert its position and value in the international market.

Conclusion

The export value of Vietnamese dragon fruit, despite facing many challenges, still holds great potential. With close coordination between stakeholders, enhancing value, especially for exported red-fleshed dragon fruit, will not only help Vietnam maintain market share but also assert its position on the world agricultural map. We can hope for a bright future, where today's export dragon fruit price is just the beginning for greater strides.

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